Let’s face it – there are millions of consultants, attorneys, and accountants in the marketplace, all of whom claim to be the best of breed. Potential clients usually rely on referrals from friends, colleagues or family when choosing a professional to handle their business needs. The behavior of an organization is no different when selecting a professional services firm: they demand references that will vouch for quality of work and integrity.

A public relations program that leverages your intellectual capital, industry expertise and thought leadership will generate the most effective kind of reference – third-party endorsements through the news media. Beckerman has worked with national law firms and financial services firms to establish principals and partners as industry experts, disseminating original thinking on industry news and creating awareness of this leadership among target audiences.

We identify, draft and place bylined articles about hot-button industry issues, secure profiles in leading media outlets, develop relationships with industry journalists to ensure that you become a go-to source for news relating to the industry and execute speakers bureau programs that establish your top executives as industry experts. And with the explosion of social media, we also help our professional services clients build their online reputations to ensure they are reaching millions of prospective clients who spend more time than ever on the Web.

Beckerman also has a wealth of experience handing crisis situations, including malpractice lawsuits, layoff announcements, bankruptcy filings, workplace violence/accidents and corporate scandals that bring negative news coverage. We help you steady the ship at all stages of a crisis and defend your hard-earned reputation, which can make or break a firm.

Your future is tied to developing client relationships. Consider Beckerman a valued partner not only for results-driven media relations campaigns but also for our ability to make key introductions to other leaders that can generate business.