The polarization of red and blue America is no longer confined to the ballot box or national elections. Political ideology and party affiliation has become a key influencer of consumer behavior. Selling pharmaceutical products, hamburgers or televisions is complicated by corporate political activity and perceived party affiliations.

A company’s bottom line demands that it sells product to Republicans and Democrats, gun safety advocates and handgun enthusiasts, as well as those in the pro-life and pro-choice camps. As advocacy groups become more sophisticated in their use of media campaigns, boycotts and disinformation, the challenge for business becomes even more daunting.

Corporate political reputation is a specialized practice developed by Beckerman that is designed to addresses this major challenge. Our strategy incorporates media relations, grassroots campaigns, new media tactics and an intimate knowledge of the political landscape in Washington and across the country.

As public relations practitioners, we are adroit at utilizing the media to create a politically neutral image for our clients and, when need be, to counter smear and disinformation campaigns. Our corporate political reputation team leaders have spent years as political and campaign communication professionals and draw on that wellspring of experience to execute effective grassroots campaigns.