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Monthly Archives: July 2011
I Want My MTV
It’s the 30th Anniversary of MTV – Oh my. August 1 is the 30th Anniversary of the launch of MTV. Prior to MTV’s arrival, music was an auditory experience. A distant thing heard on records, cassettes and on scratchy AM … Continue reading
6 Ways Renewable Energy Companies Can Succeed Using Social Media
Google “social media case study” and what do you see? Wonderful stories about Ford, Starbucks and Coca Cola or disastrous stories about Kenneth Cole, Nestle and others. What do these companies have in common? They’re all major consumer brands — … Continue reading
Posted in Clean Technology, Public Relations/Marketing, Social Media
Tagged #agchat, #biochat, Beckerman, Beckerman Voices, carbon sequestration, clean technology, cleantech PR, cleantech social media, coca cola, digital media, digital media for energy, electric vehicle, energy and social media, energy companies social media, energy efficiency, Eric Fischgrund, ev, facebook, facebook for energy, fischgrund, ford motors, google, hashtags, Kenneth Cole, linkedin, linkedin for energy, mashable.com, nestle, outlook, renewable energy, social media, social media for energy companies, social media for solar, solar, starbucks, Twitter, twitter for energy, wind
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A Midsummer Night’s Team
The summer might as well be over for me. Last night, my 9U Little League baseball team lost a heartbreaker in the first round of the playoffs. Although we were the favored team, we lost 12-2 and the outcome was … Continue reading
Oil Won’t Solve the Oil Problem
When President Obama announced last month the release of 30 million barrels of oil from the U.S. Strategic Petroleum Reserves (SPR), political pundits on both sides pounced — great move, terrible move. I, for one, believe that the Reserve should … Continue reading
Cutting The Cord: New Jersey Businesses Offsetting 100 Percent of Buildings’ Electricity Loads With Solar
We recently helped one of our New Jersey solar clients plan an event that celebrated a recent rooftop solar installation. We’ve planned many events like this, but this event was special in that the solar system offset nearly 100 percent … Continue reading
