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Monthly Archives: June 2012
Soda Ban Needs A Sweeter Message
Mayor Bloomberg’s “soda ban” has caused a stir and been met with objections from many Americans around the country, particularly conservatives. To this camp, the Mayor is a prime example of big brother government trampling the rights of individuals. I … Continue reading
Posted in Public Affairs, Public Relations/Marketing, Uncategorized
Tagged Beckerman, Beckerman Voices, beckermanpr, bloomberg, communications, Mayor, messaging, obesity, PR, soda ban, tax
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Baseball and PR – How to Create a Winning Team Dynamic
The longer I continue to work in a PR agency with small, close-knit teams assigned to each account, the more parallels I’ve been able to draw from my passion for baseball. And as my beloved New York Yankees picked Ty … Continue reading
Posted in Beckerman News, Public Relations/Marketing, Uncategorized
Tagged Baseball and PR, Beckerman, Beckerman PR, beckerman public relations, Beckerman Voices, beckermanpr, Derek Jeter, How to Create a Winning Team Dynamic, john yocca, New York Yankees, public relations, teambuilding, teamwork, working as a team
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From Block Party to Enterprise Platform: Leveraging Social Media for Business
The doubts about the staying power of social media have begun to evaporate like the morning mist. The corporate purveyors of social media tools — Facebook, Twitter, Instagram, LinkedIn and others — may be ephemeral. But the underlying technologies and … Continue reading
Posted in General Media, Professional Services, Public Relations/Marketing, Social Media
Tagged "How to use social media", Beckerman, Beckerman PR, beckerman public relations, Beckerman Voices, beckermanpr, how to use social media for marketing, Keith Zakheim, Marketing, media, social media, social media for business, social media for small business, social media marketing, Social Networking, social networking for business
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