Author Archives: Jerry Schranz

About Jerry Schranz

Jerry Schranz, with more than seven years experience in strategic marketing communications and public relations for the technology, non-profit, healthcare and consumer fields, is a senior account executive at Beckerman. In that role, he is responsible for day-to-day account management, writing press releases, bylined articles and is actively in touch with high-level editorial contacts at trades and members of the press. In his career, Schranz has secured national and international editorial coverage and provided members of top-tier media with unbiased opinions and interview subjects for print, trade and broadcast media. Some of the markets in which he has conducted media tours include many major US cities, as well as Israel, Croatia, India, Lebanon, Lithuania, Germany, UK, Indonesia, Australia and Poland. Through media interviews and conversations with company spokespeople, he values placements of key messages and thought leadership, which translate into successful customer-centric strategies. Before assuming his current position, he was account executive for Steinreich Communications, LLC and at Weber-Shandwick, among the top public relations firms on the east coast. Schranz has managed accounts such as Nefesh B’Nefesh, SINAI Schools, Eretz Hemdah - Institute for Advanced Jewish Studies, Jerusalem, Agudath Israel of New Jersey, Genesis at the Crossroads, The Jewish Foundation for the Righteous, Zalul – Association for Environmental and Preservation of the Red Sea, SELAH – Israel Crisis Management Center, Tekmark Global Solutions, OriginOil, Inc., BlueFire Renewables, Cereplast, Inc., HyperSolar, Inc., Solar3D, Inc., Xzeres, New Energy Technologies, Inc., LibForAll Foundation, VZillion, Searle Monsato, Hear USA, and Nikon U.S.A. Schranz began his career at DWJ Television, where he booked video and audio news coverage (VNRs) with interviews via satellite and the Internet. # # #

Reflections on Hurricane Sandy

If you’re like me, in the days leading up to Hurricane Sandy you took all of those ominous-sounding warnings seriously. After all, last year’s Hurricane Irene was pretty darn bad. Last year in my area of northern New Jersey, we … Continue reading

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Public Relations Is a Lot Like Baseball

More often than not, PR is misunderstood by a lot of people outside of the industry and sometimes by our own clients.  To help clear the confusion, I thought I’d post my first blog entry on the subjects that I … Continue reading

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