Author Archives: Christa Segalini

About Christa Segalini

As head of the Real Estate Practice at Beckerman, I am fortunate to work with an incredible team of PR professionals on behalf of some of the most active and accomplished companies in the real estate industry, including developers, owners, REITs, brokerage firms, construction companies, architectural firms and other service providers.

The Power of the Local Press

Posted on March 11, 2011 by Christa Segalini

I recently advised a client on how best to manage a perception issue with regard to one of their real estate development projects that had been stalled in the approvals process. The client’s first inclination was to pitch a story … Continue reading →

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A Winning Strategy for Development PR

Posted on February 1, 2011 by Christa Segalini

A common mistake I see being made by real estate professionals embarking on controversial development projects is adopting a “hands off” approach to dealing with the press. The truth is that when it comes to real estate development, chances are … Continue reading →

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