Author Archives: Denyse Dabrowski

About Denyse Dabrowski

Denyse oversees strategic communications, research and new business directives at Beckerman, specializing in building knowledge of clients’ business and competitive environments, including qualitative and quantitative analysis of press coverage, issue analysis and competitive landscape analysis. She has previously held positions at the Washington, D.C. offices of Hill & Knowlton and Fleishman Hillard, two of the world’s leading public relations firms.

One Direction: How You Can Imitate Hot Boy Band’s PR Moves to Generate Your Own Fans

Posted on May 7, 2012 by Denyse Dabrowski

I can’t escape them. In my car, on my computer, sucking up valuable storage space on my TiVo and plastered all over my 10-year-old daughter’s bedroom walls: the boys of UK pop sensation One Direction. Niall Horan, Zayn Malik, Liam … Continue reading →

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Earth Day, Inc. | Earth Day Needs More Margaritas

Posted on April 21, 2011 by Denyse Dabrowski

According to this press release, “today The Dow Chemical Company (NYSE: DOW) joins more than one billion people across the globe in elevating awareness of the importance of protecting our planet on the 41st Annual Earth Day.” While many of … Continue reading →

Posted in Consumer Products, Environmental, General Media, Public Relations/Marketing | Tagged , , , , , , , , , | 1 Comment

Villain to Victim: There’s No Rehab for Being an Ass

Posted on March 4, 2011 by Denyse Dabrowski

John Galliano, the British designer dismissed from his post as creative director of Christian Dior for allegedly making anti-Semitic comments, reportedly left France yesterday to enter a rehabilitation facility for alcohol problems. So … Galliano (who resembles a mash-up of … Continue reading →

Posted in Crisis Management, General Media, Public Relations/Marketing, Uncategorized | Tagged , , | Leave a comment