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Category Archives: Consumer Products
5 Social Media Rules We All Learned in Kindergarten
I often hear people say their company is not ready to use social media, does not have a large following, is locally-based or is simply too small. My response: “That’s why you need to start now.” After all, social media … Continue reading
Posted in Beckerman News, Consumer Products, General Media, Professional Services, Public Relations/Marketing, Social Media, Uncategorized
Tagged "How to use social media", Beckerman, beckerman consumer, Beckerman PR, beckerman public relations, beckermanpr, business marketing, communications, Consumer Public Relations, facebook, facebook for business, how to use social media for marketing, Laura Finlayson, public relaitons, small business marketing, social media, social media for business, social media for small business, starting a social media campaign, starting a social media program, Twitter, twitter for business
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5 Reasons Why Nobody Cares About Your News Release
Some might call me a curmudgeon, but I see my blog posts as more of a voice of reason — albeit a no-holds-barred and sometimes sarcastic voice of reason. The truth is that the things about PR I want to … Continue reading
Posted in Consumer Products, General Media, Public Relations/Marketing, Social Media
Tagged Beckerman, Beckerman PR, Consumer Marketing, Consumer Public Relations, how to get press coverage, how to pitch media, how to write a news release, how to write a press release, influence, Laura Finlayson, Media Relations, news release, news release tips, PR, press release, press tips, public relations
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Oil Won’t Solve the Oil Problem
When President Obama announced last month the release of 30 million barrels of oil from the U.S. Strategic Petroleum Reserves (SPR), political pundits on both sides pounced — great move, terrible move. I, for one, believe that the Reserve should … Continue reading
Reading “UnMarketing” Helped Me Prove That I Am Right, Thanks Scott Stratten
I learned very young that one of the best ways to win an argument or prove your point is to quote a source to back you up. For example, if you work with me or if we have ever had … Continue reading
Posted in Beckerman News, Book Reviews, Consumer Products, General Media, Professional Services, Public Relations/Marketing, Social Media
Tagged @lauramfin, Beckerman, Beckerman Voices, communications, Consumer Public Relations, facebook, how to promote online, how to use social media for marketing, how to use twitter, Laura Finlayson, Marketing, Media Relations, online marketing, public relations, Relationship betweent public relations and social media, scott stratten, social media, social media marketgin, Twitter, twitter marketing, Umarketign, Unmarketing review
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Congrats: You Just Became The Next Oprah
If you listen closely, over the cries of viewers screaming “No, Oprah, don’t leave me,” you can hear the collective sigh of relief from public relations professionals across the globe who will never again have to explain to a client … Continue reading
Posted in Consumer Products, General Media
Tagged @lauramfin, advertising, Beckerman, Brand marketing, Consumer Marketing, Laura Finlayson, Marketing, Media Relations, Most Intersting Man in the World, old spice, oprah, Oprah's Favorite Things, PR, product placement, product promotions, public relaitons, stay thirsty
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