Category Archives: Real Estate

The Fallout Shelter Comes Full Circle

http://beckermanpr.com/blog/wp-admin/post.php?post=1738&action=edit As a child of the Cold War, I remember well the feeling of vague dread associated with duck-and-cover air raid drills, the yellow and black “Fallout Shelter” signs and the frightening suspense of the Cuban missile crisis. But there … Continue reading

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2012: Critical Year for Urban Economic Development Policy Initiatives in New Jersey

As the economic consequences of the housing crisis continue to play out across the country, New Jersey legislators seem to have found an innovative approach to mitigating the damage. More than most states, New Jersey’s overall economic health is largely … Continue reading

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Where’s the CRE Love?

Something struck me this week as I frantically pitched out a story about a commercial real estate client snatching up a competitor to create a major service provider in the CRE industry — the mainstream media just doesn’t recognize the … Continue reading

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The Power of the Local Press

I recently advised a client on how best to manage a perception issue with regard to one of their real estate development projects that had been stalled in the approvals process. The client’s first inclination was to pitch a story … Continue reading

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A Winning Strategy for Development PR

A common mistake I see being made by real estate professionals embarking on controversial development projects is adopting a “hands off” approach to dealing with the press. The truth is that when it comes to real estate development, chances are … Continue reading

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