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Category Archives: Uncategorized
Reflections on Hurricane Sandy
If you’re like me, in the days leading up to Hurricane Sandy you took all of those ominous-sounding warnings seriously. After all, last year’s Hurricane Irene was pretty darn bad. Last year in my area of northern New Jersey, we … Continue reading
What do Paid-For Twitter Followers, Santa and the Easter Bunny Have in Common?
As I read this article in Forbes last night, I could not help but jump right on my social media high horse to rant about the idea of companies paying vendors to get them Twitter followers. If you have not … Continue reading
Soda Ban Needs A Sweeter Message
Mayor Bloomberg’s “soda ban” has caused a stir and been met with objections from many Americans around the country, particularly conservatives. To this camp, the Mayor is a prime example of big brother government trampling the rights of individuals. I … Continue reading
Posted in Public Affairs, Public Relations/Marketing, Uncategorized
Tagged Beckerman, Beckerman Voices, beckermanpr, bloomberg, communications, Mayor, messaging, obesity, PR, soda ban, tax
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Baseball and PR – How to Create a Winning Team Dynamic
The longer I continue to work in a PR agency with small, close-knit teams assigned to each account, the more parallels I’ve been able to draw from my passion for baseball. And as my beloved New York Yankees picked Ty … Continue reading
Posted in Beckerman News, Public Relations/Marketing, Uncategorized
Tagged Baseball and PR, Beckerman, Beckerman PR, beckerman public relations, Beckerman Voices, beckermanpr, Derek Jeter, How to Create a Winning Team Dynamic, john yocca, New York Yankees, public relations, teambuilding, teamwork, working as a team
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Campaigns: Cauldrons of Communications Errors
Nothing gives us crisis communications professionals agita like a good long presidential campaign. Every political campaign is a mini crisis all on its own. The unceasing media attention, the unrelenting schedule, the exhaustion of the players, and the fast-paced, heat-of-the-moment … Continue reading
