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Tag Archives: Beckerman PR
Reflections on Hurricane Sandy
If you’re like me, in the days leading up to Hurricane Sandy you took all of those ominous-sounding warnings seriously. After all, last year’s Hurricane Irene was pretty darn bad. Last year in my area of northern New Jersey, we … Continue reading
Lessons learned from the NFL’s public relations disaster
The National Football League (NFL) is a $9 billion-a-year organization, universally recognized as the most popular and successful sports organization in the United States. Just three weeks into the 2012 NFL season, the decisions made by Commissioner Roger Goodell and … Continue reading
The Fallout Shelter Comes Full Circle
http://beckermanpr.com/blog/wp-admin/post.php?post=1738&action=edit As a child of the Cold War, I remember well the feeling of vague dread associated with duck-and-cover air raid drills, the yellow and black “Fallout Shelter” signs and the frightening suspense of the Cuban missile crisis. But there … Continue reading
There Are No Problems, Only Solutions
Is it possible to make the dumbest mistake and biggest save, all in the same hour? From recent experience, I know the answer is yes! One of the biggest lessons I have learned is that in order to survive in … Continue reading
What do Paid-For Twitter Followers, Santa and the Easter Bunny Have in Common?
As I read this article in Forbes last night, I could not help but jump right on my social media high horse to rant about the idea of companies paying vendors to get them Twitter followers. If you have not … Continue reading
