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Tag Archives: communications
Lessons learned from the NFL’s public relations disaster
The National Football League (NFL) is a $9 billion-a-year organization, universally recognized as the most popular and successful sports organization in the United States. Just three weeks into the 2012 NFL season, the decisions made by Commissioner Roger Goodell and … Continue reading
There Are No Problems, Only Solutions
Is it possible to make the dumbest mistake and biggest save, all in the same hour? From recent experience, I know the answer is yes! One of the biggest lessons I have learned is that in order to survive in … Continue reading
Soda Ban Needs A Sweeter Message
Mayor Bloomberg’s “soda ban” has caused a stir and been met with objections from many Americans around the country, particularly conservatives. To this camp, the Mayor is a prime example of big brother government trampling the rights of individuals. I … Continue reading
Posted in Public Affairs, Public Relations/Marketing, Uncategorized
Tagged Beckerman, Beckerman Voices, beckermanpr, bloomberg, communications, Mayor, messaging, obesity, PR, soda ban, tax
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Campaigns: Cauldrons of Communications Errors
Nothing gives us crisis communications professionals agita like a good long presidential campaign. Every political campaign is a mini crisis all on its own. The unceasing media attention, the unrelenting schedule, the exhaustion of the players, and the fast-paced, heat-of-the-moment … Continue reading
5 Social Media Rules We All Learned in Kindergarten
I often hear people say their company is not ready to use social media, does not have a large following, is locally-based or is simply too small. My response: “That’s why you need to start now.” After all, social media … Continue reading
Posted in Beckerman News, Consumer Products, General Media, Professional Services, Public Relations/Marketing, Social Media, Uncategorized
Tagged "How to use social media", Beckerman, beckerman consumer, Beckerman PR, beckerman public relations, beckermanpr, business marketing, communications, Consumer Public Relations, facebook, facebook for business, how to use social media for marketing, Laura Finlayson, public relaitons, small business marketing, social media, social media for business, social media for small business, starting a social media campaign, starting a social media program, Twitter, twitter for business
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