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Tag Archives: Consumer Marketing
What do Paid-For Twitter Followers, Santa and the Easter Bunny Have in Common?
As I read this article in Forbes last night, I could not help but jump right on my social media high horse to rant about the idea of companies paying vendors to get them Twitter followers. If you have not … Continue reading
5 Reasons Why Nobody Cares About Your News Release
Some might call me a curmudgeon, but I see my blog posts as more of a voice of reason — albeit a no-holds-barred and sometimes sarcastic voice of reason. The truth is that the things about PR I want to … Continue reading
Posted in Consumer Products, General Media, Public Relations/Marketing, Social Media
Tagged Beckerman, Beckerman PR, Consumer Marketing, Consumer Public Relations, how to get press coverage, how to pitch media, how to write a news release, how to write a press release, influence, Laura Finlayson, Media Relations, news release, news release tips, PR, press release, press tips, public relations
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Congrats: You Just Became The Next Oprah
If you listen closely, over the cries of viewers screaming “No, Oprah, don’t leave me,” you can hear the collective sigh of relief from public relations professionals across the globe who will never again have to explain to a client … Continue reading
Posted in Consumer Products, General Media
Tagged @lauramfin, advertising, Beckerman, Brand marketing, Consumer Marketing, Laura Finlayson, Marketing, Media Relations, Most Intersting Man in the World, old spice, oprah, Oprah's Favorite Things, PR, product placement, product promotions, public relaitons, stay thirsty
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You Had a Great Product Launch. Now What?
While I would have loved to have devoted my first post to the BeckermanVoices blog to the subject of my new puppy (who has become the sole focus of my personal Facebook page and even made an appearance on the … Continue reading
