Tag Archives: Eric Fischgrund

6 Ways Renewable Energy Companies Can Succeed Using Social Media

Google “social media case study” and what do you see? Wonderful stories about Ford, Starbucks and Coca Cola or disastrous stories about Kenneth Cole, Nestle and others. What do these companies have in common? They’re all major consumer brands — … Continue reading

Posted in Clean Technology, Public Relations/Marketing, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | 6 Comments

Imitation, The Most Annoying Form Of Flattery

Three weeks ago I attended the PR News Facebook Conference. The content I gleaned from this event was informative, compelling and important to my particular trade. The following morning, I published a blog post – “15 Must-Knows From The PRNews … Continue reading

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15 Must-Knows From the PR News Facebook Conference

The room was packed, the salmon was dry and Facebook was in the air yesterday at the PR News Facebook Conference at the Grand Hyatt in New York City. Before going any further, I’d like compliment the speakers and panelists … Continue reading

Posted in Consumer Products, Social Media | Tagged , , , , , , , , , , , , , , , , , , , , , , , , | 19 Comments

31 Reasons Why You Are Not #Winning On Twitter

31 Reasons Why You Are Not #Winning On Twitter 1)   All you want from Twitter is to increase your number of followers #ThisAintHighSchool 2)   Your bio is incomplete 3)   Your handle is something like @BlueEyedBabyDoll or @BigDawgOnDaBlock 4)   You are … Continue reading

Posted in Social Media | Tagged , , , , , , | 28 Comments

Broadcast Pay For Plays. Do they Pay?

As PR representatives for consumer products, we are all aware of and are bombarded by broadcast opportunities disguised as hot topic words such as marketing, promotional, advertising, editorial, but can really only be described by the phrase Pay For Play. … Continue reading

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