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5 Social Media Rules We All Learned in Kindergarten
I often hear people say their company is not ready to use social media, does not have a large following, is locally-based or is simply too small. My response: “That’s why you need to start now.” After all, social media … Continue reading
Posted in Beckerman News, Consumer Products, General Media, Professional Services, Public Relations/Marketing, Social Media, Uncategorized
Tagged "How to use social media", Beckerman, beckerman consumer, Beckerman PR, beckerman public relations, beckermanpr, business marketing, communications, Consumer Public Relations, facebook, facebook for business, how to use social media for marketing, Laura Finlayson, public relaitons, small business marketing, social media, social media for business, social media for small business, starting a social media campaign, starting a social media program, Twitter, twitter for business
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6 Ways Renewable Energy Companies Can Succeed Using Social Media
Google “social media case study” and what do you see? Wonderful stories about Ford, Starbucks and Coca Cola or disastrous stories about Kenneth Cole, Nestle and others. What do these companies have in common? They’re all major consumer brands — … Continue reading
Posted in Clean Technology, Public Relations/Marketing, Social Media
Tagged #agchat, #biochat, Beckerman, Beckerman Voices, carbon sequestration, clean technology, cleantech PR, cleantech social media, coca cola, digital media, digital media for energy, electric vehicle, energy and social media, energy companies social media, energy efficiency, Eric Fischgrund, ev, facebook, facebook for energy, fischgrund, ford motors, google, hashtags, Kenneth Cole, linkedin, linkedin for energy, mashable.com, nestle, outlook, renewable energy, social media, social media for energy companies, social media for solar, solar, starbucks, Twitter, twitter for energy, wind
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Reading “UnMarketing” Helped Me Prove That I Am Right, Thanks Scott Stratten
I learned very young that one of the best ways to win an argument or prove your point is to quote a source to back you up. For example, if you work with me or if we have ever had … Continue reading
Posted in Beckerman News, Book Reviews, Consumer Products, General Media, Professional Services, Public Relations/Marketing, Social Media
Tagged @lauramfin, Beckerman, Beckerman Voices, communications, Consumer Public Relations, facebook, how to promote online, how to use social media for marketing, how to use twitter, Laura Finlayson, Marketing, Media Relations, online marketing, public relations, Relationship betweent public relations and social media, scott stratten, social media, social media marketgin, Twitter, twitter marketing, Umarketign, Unmarketing review
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Imitation, The Most Annoying Form Of Flattery
Three weeks ago I attended the PR News Facebook Conference. The content I gleaned from this event was informative, compelling and important to my particular trade. The following morning, I published a blog post – “15 Must-Knows From The PRNews … Continue reading
15 Must-Knows From the PR News Facebook Conference
The room was packed, the salmon was dry and Facebook was in the air yesterday at the PR News Facebook Conference at the Grand Hyatt in New York City. Before going any further, I’d like compliment the speakers and panelists … Continue reading
Posted in Consumer Products, Social Media
Tagged Beckerman, buddy media, burrelles luce, butter lane cupcakes, digital media, doug winfield, edgerank, Eric Fischgrund, facebook, fans, frank eliason, geoff livingston, greg roth, jason winocour, joe becker, johna burke, kim miller, mBlast, melanee hannock, MSL New york, nyc, pr news facebook conference, prnews, social media, time inc.
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