To apply, please email your cover letter and your résumé to careers@beckermanpr.com

Director – Real Estate Tech / FinTech – PR and Marketing Agency
Beckerman – Greater New York City Area

Recognized among media and influencer circles as a leading public relations agency for the real estate industry, Beckerman is currently seeking a Director to support the firm’s growing real estate technology practice [New York City, New Jersey].

At Beckerman, we’re passionate about working with companies that are moving the real estate industry forward through technology and innovation. Our ideal candidate shares this passion and is ready to deliver strategic counsel to our expanding real estate technology client roster in areas ranging from transaction marketplaces, data and analytics, 3D immersive media technology, leasing and property management platforms, co-working/co-living, and smart building/smart city technologies.

By joining the Beckerman team, you’ll have the opportunity to:

  • Develop and share compelling stories for companies that are at the forefront of disrupting the multi-trillion-dollar real estate industry
  • Work closely with the executive team and share your ideas on client service initiatives, professional development opportunities and overall agency direction
  • Mentor a team of smart, motivated and highly likeable junior staffers
  • Benefits include a generous PTO allowance, regular work-from-home days, 401(k) matching, and more

What we need from you:

  • Strategic thinking, with flexibility to shift gears at a moment’s notice
  • Ability to flex your media muscle in global, national and regional markets
  • Exceptional writing and editing skills
  • Understanding of what it takes to make new technologies newsworthy
  • Familiarity with the marriage of traditional PR and digital marketing campaigns
  • The mindset of a coach and mentor

Director

SUMMARY

Contribute to leading the development, coordination, and direction of public relations activities on behalf of clients. Contribute to the growth of the agency and junior staff.

 

PRIMARY RESPONSIBILITIES

  • Account Strategy and Management:
    • Lead strategy sessions and develop plans to implement successful client programs
    • Facilitate and lead the creative development process including brainstorms, and encourage teammates to identify fresh approaches to clients’ programs
    • Advise on account staffing and monthly resource allocation
    • Advise on roles and responsibilities across account teams
    • Monitor ClickTime for accounts’ financial health and advise on retainer management
  • Client Relations:
    • Serve as the primary point of contact across accounts
    • Lead client update calls
    • Work with junior staff to refine email and phone communication
    • Supervise junior staff to ensure maintenance of internal and client-facing dashboards
  • Media and Analyst Relations:
    • Develop and drive execution of media strategy across accounts, including proactive and reactive opportunities
    • Coach junior staff on mastering media engagement, beginning with trades, customer verticals and regional outlets, then expanding to national broadcast and print and online media
    • Finalize written pitches; advise on phone pitching
    • Support outreach efforts as needed, focusing on top-tier opportunities
  • Content Marketing/Social Media:
    • Enforce quality standards for all written materials drafted by junior staff, including press releases, bylines, case studies, social media content, and sales collateral
    • Coach junior staff on how to develop compelling written materials and master the art of storytelling
    • Directs development of effective content marketing strategies across earned, owned and paid media platforms
    • Ensures social media programs are fully integrated with traditional PR activities, and aligned with client branding objectives
  • Beckerman Management and Mentorship:
    • Work with junior staff to develop and strengthen PR skills and understanding of clients’ industries
    • Lead and participate in agency team building activities

 

JOB COMPETENCIES

  • Strategy and Counsel:Demonstrates ability to think strategically, connect client goals and objectives with PR program approaches and make sound recommendations to clients. Regularly guides clients regarding strategy and program direction. Knows when to consult with and make recommendations to VP/EVP regarding more significant client issues.
  • Teamwork:Balances team and individual responsibilities. Exhibits objectivity and openness to others’ views. Gives and welcomes feedback. Contributes to building a positive team spirit.
  • Written Communications:Writes clearly and informatively. Edits work for AP Style, spelling and grammar. Tailors writing style to meet varying needs.
  • Initiative:Volunteers readily. Undertakes self-development activities. Seeks increased responsibilities. Takes independent actions and calculated risks. Asks for help when needed.
  • Flexibility:Adapts to changes in the work environment. Manages competing demands. Changes approach or method to best fit the situation.
  • Quality:Demonstrates accuracy and thoroughness. Displays commitment to excellence. Looks for ways to improve and promote quality. Applies feedback to improve performance.

QUALIFICATIONS

  • 6 – 8+ years of direct public relations experience or related areas (agency experience preferred, but not required). Experience in real estate, real estate tech or fintech PR required.

CLIENT MANAGEMENT RESPONSIBILITIES

  • Average number of accounts: 6-7
  • Billable hour goal: 30/week  

SUPERVISORY RESPONSIBILITIES

  • Average number of direct reports: 3-4
  • Direct reports: AEs, SAEs, Account Supervisors
  • Secondary reports: Interns, AAEs

Benefits & Perks:

  • Competitive salary
  • 18 days PTO to start, plus winter recess and summer Fridays
  • 401k with 4% match
  • Medical, dental and vision insurance
  • Professional development and training
  • Regular outings, celebrations, happy hours and adventures

Social Media Manager 

Beckerman is currently seeking a social media manager to join our growing team [New York City, New Jersey]. One to two years of B2B social media management experience required. Beckerman’s client-partners represent a diverse cross-section of companies and projects in the real estate industry, including developers/investors, brokerage firms, luxury residential developments, ‘future’ workplaces, professional services firms, design/architecture firms, and real estate technology companies.

Our ideal candidate is a strategic thinker and strong communicator who is passionate about developing creative approaches to connecting and fostering relationships with online audiences. By joining the Beckerman team, you’ll have the opportunity to:

  • Work with colleagues and clients to develop integrated social media programs that achieve strategic objectives
  • Develop and manage social media channels, including curating, creating and managing published content (written, video, and images)
  • Monitor, listen and participate in the creation of responses to followers, while cultivating brand ambassadors, leads and sales
  • Create compelling and shareable social media content that captures distinct brand voice and tone
  • Manage efforts in building online reviews and reputation. Monitor online reviews and help develop responses to each review
  • Monitor social media campaign performance and produce reports that analyze the effectiveness of campaign content, audiences, and initiatives
  • Advise on appropriate social advertising

What we need from you:

  • Creativity and enthusiasm!
  • A self-starter with strong time management skills
  • A collaborative, team-oriented approach
  • Strong writing and editing skills
  • Attention to aesthetics
  • Experience with social media graphic design (ie. Canva, Adobe Spark)
  • Experience managing ad campaigns and budgets a plus, but not required
  • Basic proficiency in social media management tools (ie. HootSuite, Business Manager)

QUALIFICATIONS

1-2 years of B2B social media management experience (agency experience preferred, but not required)

CLIENT MANAGEMENT RESPONSIBILITIES

Average number of accounts: 7-8
Billable hour goal: 35/week

 

Account Supervisor – Real Estate (NJ/NYC)

Beckerman is a leader in real estate communications. With offices in New York City and New Jersey, our passionate and experienced team of professionals partners with a diverse cross-section of companies, from master developers that are creating entirely new neighborhoods, to technology firms that are innovating the business of real estate.

Key Skills/ Experience Required:

Account Supervisor with 4-6 years experience, including real estate (commercial/B2B) and preferably at a public relations agency. Ideal candidate is creative, confident and a proven leader with experience inspiring teams to achieve results.

  • Ability to develop and execute strategic, multi-faceted public relations plans
  • Robust media and influencer relationships (real estate trade, business, finance, mainstream and broadcast outlets in national and regional markets), with a track record of big hits
  • Strong writing and editing skills; ability to capture brand voice and effectively develop key messaging
  • Demonstrate expertise asking the right questions to develop and shape compelling stories
  • Thrive in a fast-paced, entrepreneurial environment
  • Actively contribute to an effective, fun, collaborative and harmonious team dynamics

Benefits and Perks:

  • Competitive salary
  • 18 days PTO to start, plus winter recess and summer Fridays
  • 401k with 4% match
  • Medical, dental and vision insurance
  • Professional development and training
  • Regular outings, celebrations, happy hours and adventures

 

Interns

Candidates should demonstrate excellent organizational skills and attention to detail, the ability to work under deadlines and in a fast-paced environment as well as the strategic mindset and stick-to-itiveness required to land a front-page story, a major award or a top-notch speaking opportunity. An eagerness to roll up your sleeves, ability to think outside your job description and a sense of humor are a plus.

Previous coursework and/or work experience in public relations, marketing and/or digital/social media are preferred.

Responsibilities may include researching, tracking and developing traditional and social media coverage reports; assisting with the creation, compilation and distribution of press materials; building and maintaining media contact lists; researching industry developments and trends as background for client initiatives; and supporting social media programs.