Development
Beckerman is a valued partner in the branding and marketing of innovative developments, and the visionary companies behind them.
Real Estate Technology / PropTech
The only specialized real estate technology practice in North America, Beckerman Real/Tech is a coast-to-coast team of technologists and former journalists who understand the unique landscapes of both the real estate and technology sectors.
Architecture & Design
Beckerman’s team of architecture and design specialists are skilled at communicating the unique emotions that the built environment can evoke.
Brokerage & Professional Services
We shine a spotlight on brokerage and professional services firms, differentiating them from their competitors by pinpointing their value proposition, and using it to shape a brand identity that’s aligned with business objectives.
REAL ESTATE / ADAPTIVE REUSE
Reinventing a historical icon: We brought Bell Works to life, reinventing the iconic former Bell Labs building as a vibrant ‘metroburb’ that has created an urban-inspired mixed-use center in Holmdel, NJ, and positioning Somerset Development as a global leader in redeveloping suburban office assets.
REAL ESTATE / ADAPTIVE REUSE
From warehouse to collaborative work hub: Alliance HSP unveiled plans to transform a warehouse on the outskirts of Philadelphia’s Center City to a tech-friendly working environment predicated on a modern, vibrant and collaborative layout. We took that vision to a far grander scale, earning widespread esteem in top-tier publications throughout the nation.
Blog: Renting your next apartment on Snapchat
From the Beckerman Blog: Renting your next apartment on Snapchat. Read more
REAL ESTATE / CRE REDEVELOPMENT
Bringing ‘cool’ to the workplace: As Keystone’s office portfolio evolved, so did the company’s brand reputation. Thanks to new messaging and a strategic media rollout, Keystone is now widely regarded as the most creative office redeveloper in the Philadelphia metro.
REAL ESTATE / TECHNOLOGY
The pivot done right: Honest Buildings’ brand evolved from a matchmaker for “green building” owners to a fully integrated marketplace and workflow platform for real estate operations. Through a comprehensive thought leadership campaign, professionals across the real estate spectrum have come to see the HB platform as an integral part of their workday.