Strategy and Messaging
Your message is the bedrock of your success. We take the time up-front to learn the ins and outs of our clients’ core business and long-term goals, building deep, customized campaigns – and waste no time executing.
Our team of former journalists and communications pros maintains a network of relationships with national, local, and trade media outlets that can only be cultivated through experience. Put simply, we know the anatomy of a news story, and that’s why we’re effective in driving desirable news coverage.
Digital and Social Media
With a dedicated staff of focused – some might say obsessive – social media gurus, we meticulously build online campaigns that support and enhance our traditional public relations initiatives. We have the know-how to reach the right people with the right content, along with the tools to track, analyze, and maximize reach.
We manage sensitive legislative, regulatory, and community (N.I.M.B.Y.) issues by amplifying key messages, harnessing grassroots networks and maintaining vigilance in countering disinformation and answering critics. The dynamics of issue management are complex, and the matrix of stakeholders is confusing. In tandem with our clients, Beckerman navigates the complex dynamics and full matrix of stakeholders to and achieve desirable outcomes.
Our thought leadership program enables our clients’ companies and executives to truly set themselves apart in their industry. We secure high-profile speaking engagements, pen issue-specific blog posts and place bylined articles in targeted publications. You provide the expertise, and we’ll empower you to become the distinguished expert.
Many of today’s publications feast on prepackaged content, but most companies don’t have time to create it. Beckerman bridges the gap by converting your messages into must-read bylines, case studies, blog posts and more. We partner with you to visually communicate your brand with videos, infographics and compelling web content that flourishes in the quickly evolving social media era.