Strategy and Messaging
Your message is the bedrock of your success. We take the time up-front to learn the ins and outs of our clients’ core business and long-term goals, building deep, customized campaigns – and waste no time executing.
Our team of former journalists and communications pros maintains a network of relationships with national, local, and trade media outlets that can only be cultivated through experience. Put simply, we know the anatomy of a news story, and that’s why we’re effective in driving desirable news coverage.
Amplify your story, deepen engagement and drive media coverage with custom social media marketing solutions. With a dedicated staff of focused – some might say obsessive – social media gurus, we meticulously build online campaigns that support and enhance our traditional public relations initiatives. We have the know-how to reach the right people with the right content, along with the tools to track, analyze, and maximize reach.
We manage sensitive legislative, regulatory, and community (N.I.M.B.Y.) issues by amplifying key messages, harnessing grassroots networks and maintaining vigilance in countering disinformation and answering critics. The dynamics of issue management are complex, and the matrix of stakeholders is confusing. In tandem with our clients, Beckerman navigates the complex dynamics and full matrix of stakeholders to and achieve desirable outcomes.
Our thought leadership program enables our clients’ companies and executives to truly set themselves apart in their industry. We secure high-profile speaking engagements, pen issue-specific blog posts and place bylined articles in targeted publications. You provide the expertise, and we’ll empower you to become the distinguished expert.
Many of today’s publications feast on prepackaged content, but most companies don’t have time to create it. Beckerman bridges the gap by converting your messages into must-read bylines, case studies, blog posts and more. We partner with you to visually communicate your brand with videos, infographics and compelling web content that flourishes in the quickly evolving social media era.
For clients throughout the real estate ecosystem, our team plans and publicizes high-profile, high-impact events. Whether it’s a groundbreaking, ribbon-cutting, broker party, or speaker forum, we execute every stage, from pre-planning and on-site event support, to post-event press coverage. Events: For clients throughout the real estate ecosystem, our team plans and publicizes high-profile, high-impact events. Whether it’s a groundbreaking, ribbon-cutting, broker party, or speaker forum, we execute every stage, from pre-planning and on-site event support, to post-event press coverage.
When a business crisis arises, we know that you need to act quickly and strategically. Our team of crisis communications professionals is always on call to help you deliver a clear message while mitigating damage to your brand.
A single negative Google result can have long-lasting implications for your brand. We help to restore your good standing by correcting perception in the press and improving online search results.
Web design should never be thought of as a piece of static art work, but an ongoing, ever evolving relationship between a brand and a user. The best kind of web design is one that invokes action, and that is where we put our focus. Effective web design is critical to the success of your organization and every creative choice that we make brings us closer to getting your message to reach your particular audience. Our design strengths fall in the combination of communication, research, usability and immaculate execution.
Our websites are hand-coded by some of the best front end developers in the industry. Performance is a crucial factor for converting customers and maintaining your user base. Ranking higher on search engines is also dependent on your site’s performance. Our websites are coded with performance at the forefront to deliver the best possible experience. Beckerman utilizes various CMS systems and helps you pick the one best for your needs to give you control of your website, making it easy to manage content, market your business, and manage your data.
Responsive + Mobile Websites
Users are accessing websites from a wider variety of devices and locations than ever. The combination of the device, screen size, and location of a user can create different requirements for your website. Understanding that the needs of a single user can be different depending on these factors is key in order to deliver higher converting websites. A common approach is to build a “Responsive Website”, which is a website that automatically adjusts the type and format of the content depending on the screen size of the user’s device.
Branding (Logo + Identity)
We utilize our experience, knowledge and research to give your company a unique identity. Whether you need a logo or a complete branding package, our talented design and marketing team will help redefine your business. We are not your typical creative web agency. We pride ourselves on the insights and knowledge of running a successful business through marketing. We combine our excellent design team with our expert marketers to deliver a brand identity that is beautiful and successful.
Search Engine Optimization (SEO)
We know how important it is to have a powerful and agile search engine optimization (SEO) strategy. With that we have proven tried-and-true methods for improving your rankings and do everything it takes to make sure your business is ranking high for your keywords. For your business and website to succeed it must generate leads. To get those leads you must get traffic and to achieve this you must be easy to find. Here is where the magic of SEO comes into play. There are many pieces of the SEO puzzle and keywords only make up one piece. We know how to utilize the latest and greatest tactics and use our long-term practices to improve your search engine optimization at any level.
Conversion Rate Optimization (CRO)
Conversion Optimization, also known as Conversion Rate Optimization (CRO), is all about maximizing the effectiveness of your website by turning your visitors into customers. Many businesses struggle with this vital step of converting web traffic and this is where having a conversion optimization strategy in place becomes essential. Through rigorous testing, we learn how best to reshape the customer experience and ultimately increase your sales. Let us help you build an effective digital marketing presence by optimizing your website path to improve conversion rates.
Paid Media Advertising
Pay-Per-Click (PPC) advertising allows you to pay a small fee every time someone clicks on your link in return for highly qualified leads. We are experts at creating actionable ads, reducing the cost per click (CPC), and maximizing your ROI. We offer PPC campaigns across a variety of channels to fit your business. We don’t just settle on one source. We understand different channels work better for different companies. We match the right ones to your business.
Remarketing is a powerful tool that allows you to stay top of mind. It lets you advertise to previous visitors of your website that have shown interest in your products or services. Sometimes one visit to your website is not enough to drive a conversion. Remarketing — at a relatively low cost — allows you to display your ads on other popular websites.
Bring your customers to you rather than going out and trying to get their attention. With Inbound Marketing, you earn the attention of your customers and naturally draw them to your business. This means making your business easy to be found and producing interesting content. Our inbound marketing package includes SEO, local SEO, reputation management, social media, and sales analytics.
Marketing automation refers to software that executes marketing actions, such as email marketing and lead segmentation, without manual effort. The software is designed to improve operational efficiency, reduce redundancy, convert leads, and make new processes possible. Our marketing automation specialists build custom workflows based on your business’ needs and goals. We specialize in both the tactics and strategy of structuring marketing automation. As a HubSpot Agency Partner, we are experts in implementing HubSpot to create powerful, integrated marketing automation processes.
With local marketing we can target your geographic location and hone in on your customer base. We aim to get your business listed on a variety of popular channels. Every individual local listing that your business is submitted to is another chance to get found online, directly and indirectly (by influencing your rankings on search engines). With our local listings services we will setup and optimize your business’ local listing profiles. These listings will be optimized to show up on local searches. Our clients who sign up for our local listing service also gain access to a rating and review monitoring dashboard.
Email is one of the most cost-effective ways to broadcast your message and brand to your audience. We can create, manage and send email marketing campaigns for you based on a custom designed email template to match your brand.
Corporate Video Production
Our team creates eye-catching video content that is engaging and shareable, with the final product seamlessly integrated into your website or marketing campaign. We drive new visitors with skillful SEO and optimization, then convert leads with high-quality video content and production. Each project is unique and tailored to your needs, always taking into account your timeline, audience, and budget.