Real Estate & Professional Services PR
Beckerman’s expertise in real estate and professional services is unrivaled. Throughout our agency’s storied history, we’ve been the communications driver for some of the nation’s most prominent redevelopment initiatives, innovative new real estate technologies, high-end living brands, and commercial owner-investors, to name just a few. Our more than two decades in the trenches translates to a rare and intimate understanding of the industry and its critical players.
REAL ESTATE / ADAPTIVE REUSE
Reinventing a historical icon: We brought Bell Works to life, reinventing the iconic Bell Labs building as a vibrant, ‘urbanized’ mixed-use center and positioning Somerset Development as a global leader in redeveloping suburban office assets.
REAL ESTATE / COMM. REDEVELOPMENT
Bringing ‘cool’ to the workplace: As Keystone’s office portfolio evolved, so did the company’s brand reputation. Thanks to new messaging and a strategic media rollout, Keystone is now widely regarded as the most creative office redeveloper in the Philadelphia metro.
Public Affairs & Issues Advocacy
Through print, online, and grassroots outreach, we devise cutting-edge issue advocacy campaigns that drive tangible real-world results. Beckerman manages sensitive legislative, regulatory, and community (N.I.M.B.Y.) issues by amplifying key messages, harnessing the power of community and grassroots networks and maintaining vigilance in countering disinformation and answering critics. The dynamics of issue management are complex, and the matrix of stakeholders is often puzzling. In tandem with our clients, Beckerman navigates these waters and achieves successful outcomes.
ISSUE ADVOCACY / JCMC
Keeping Jersey City’s EMS in Jersey City: When Jersey City Medical Center’s EMS contract with Jersey City was on life support, we stepped in with an advocacy campaign to help save the contract by giving voice to the silent majority of residents who wanted EMS to stay where it belonged – with Jersey City Medical Center.
ISSUE ADVOCACY / COMPASSION & CHOICES
Framing a contentious topic: No stranger to managing controversial issues, we helped Compassion & Choices shape the debate around Death with Dignity, achieving historic legislative steps toward authorizing aid in dying in both New York and New Jersey.
Our team of seasoned crisis communications experts prepares sophisticated reputational messaging strategies and mobilizes quickly to execute them in real-time.
We ensure that our clients are prepared for a crisis before it happens. Then, we deftly manage the flow of information in the media when a crisis hits and mitigate the damage after a crisis ends. From malpractice to layoffs; from bankruptcy to workplace accidents; and from employment discrimination to toxic torts; our team has managed crises that have the potential to damage a client’s reputation and bottom line.
RAPID CRISIS RESPONSE
Our 24/7 crisis response team gives you full-scale tactical and strategic support for communicating during a crisis in a digital world.
DIGITAL REPUTATION MANAGEMENT / SEO
In an era where news stories and content can live forever, we are skilled at online monitoring and positively impacting your online reputation through reverse SEO.