Our team has successfully launched sales for luxury residential high rises, built community support for master-planned neighborhoods, introduced new boutique hotel brands, and generated tenant interest in properties being transformed for new uses. In cities and suburbs throughout the country, we work to guide our owner-investor clients through entitlement and approvals by effectively engaging stakeholders, influencers, and other community partners. Applying a rare and intimate understanding of market demand, we drive leasing and sales activity with thoughtful and strategic media relations, integrated digital and social media strategies, events, and brand partnership programs. And we do this all while positioning our client-partners favorably for new opportunities in support of their company business objectives.
SOMERSET DEVELOPMENT / BELL WORKS
Reinventing a historic icon: We brought Bell Works to life, reinventing the iconic former Bell Labs building as a vibrant ‘metroburb’ that has created an urban-inspired mixed-use center in Holmdel, NJ, and positioning Somerset Development as a global leader in redeveloping suburban office assets.
Building a cohesive corporate brand: Beckerman defined a sophisticated corporate identify for Post Brothers as Philadelphia’s most innovative residential developer, while supporting the leasing and marketing programs for the company’s numerous high-profile multifamily properties.
QUADRUM GLOBAL / ARLO HOTELS
Introducing a new concept in hospitality: We drove high-profile media coverage to launch Quadrum’s self-managed Arlo Hotels brand in NYC, positioning the boutique brand as the first four-star micro hotel in the country.
Real Estate Technology / PropTech
Beckerman has a proven ability to raise awareness and drive adoption for products that are disrupting the real estate industry, leveraging news and industry trends to make reporters at business and real estate media outlets take notice of tech-based solutions. Whether a company is harnassing big data to improve investment and portfolio management, creating technologies to usher in smart cities and buildings, bringing efficiencies to leasing and marketing, or playing a role in the rise of co-living and co-working, Beckerman combines deep knowledge of the real estate industry – and an ability to navigate its pain points and biases – with a vast network of relationships to differentiate companies and position their executives as thought leaders in an increasingly competitive space.
Forging ties with the brokerage community: Beckerman positioned Ten-X as a value-add transaction management tool that improves the efficiency of investment sales brokers in order to drive adoption.
Having a voice in the conversation about smart cities: Beckerman capitalizes on thought leadership opportunities and growth milestones to educate the marketplace about WiredScore as the authority on commercial building internet connectivity.
Architecture & Design
Our storytellers understand how to convey a sense of place across the residential, commercial and hospitality sectors. From innovative ground-up developments to large-scale renovations and adaptive reuse projects, we contextualize design in a way that resonates with the media and public. Positioning our architecture and design clients as experts on a wide range of topics such as urbanism, historic preservation, the evolving workplace and sustainable design, we elevate their brand profiles and drive new business by securing publicity in the most influential of media outlets.
Advocating for the profession: Beckerman represented AIA-NJ in support of the association’s mission to educate the marketplace about the important role of the architect in the creation of sustainable, safe and distinct developments.
Brokerage & Professional Services
Beckerman understands the integral role that professional services companies such as brokerages, law firms and engineering firms play in any real estate transaction. No public relations firm has more experience working with these companies to leverage their research and market insights as tools to ensure they receive their rightful place in the real estate news cycle.
Reinforcing market dominance: Our team partners with CBRE’s New Jersey operations to insert the firm and its brokers as a leading voce in media conversations related to the state’s evolving CRE market, and the deals, trends and fundamentals impacting the industry.